Excellence in Media is a California-based 501C3 organization dedicated to the promotion of quality family oriented programming in all facets of communication by means of the Angel Awards and several other auxiliary programs. It has non-profit, non-partisan, non-sectarian status and is primarily financed by media award entries. E.I.M. is also supported by tax-deductible contributions from individuals, and organizations. If you wish to make a tax-deductible contribution, please click here. The Awards are backed by a national network of volunteer judges from groups such as the American Women in Radio and Television, National Association of Broadcasters, Women in Film, The Philanthropic Educational Organization, The Greater Los Angeles Press Club, The National Association for Family and Community Education, Women in Film, Hollywood Women's Press Club, Palm Springs Women Press Club, Pacific Pioneer Broadcasting and the America Association of University Women.

Historically, Excellence in Media began as a vision among a small group of men and women concerned about the increase of sex and violence in media. The group founded EIM and later created The Angel Awards as a vehicle to raise awareness and motivate media companies to produce more child-friendly, quality entertainment.

"Our aim is simple and straightforward," says Mary Dorr, President of Excellence in Media and founder of the Angel Awards. "That aim is to encourage the media to turn out more real, positive and even objective messages that inspire and raise peoples awareness a few levels". The media can reach millions--and not only here but also abroad and the time of cookie cutter or formula scripts are past its fascination period. "Our media is our showcase mirror. Excellence in Media stands for non-toxic entertainment--media for all ages, the kind that raises our spirits and contributes to the meaningful and enlightening examination of our lives."

For Mary Dorr, commitment to this purpose started 30 + years ago. A veteran of 50 years of journalistic experience and producer of some 5,000 radios and television shows, she was no stranger to the world of mass communication. Among her credits she was the past President of National American Women in Radio and Television. When she took over in her capacity as resident/founder of Excellence in Media, she came to her position superbly qualified. One vehicle within her organization became the Angel Awards honoring works of outstanding moral, ethical and/or social impact.

The recipients of the Gold and Silver Angels are people in any form of the media who have successfully contributed to the advancement of quality in life without the unnecessary need for violence, profanity and sexual content to sell to their audience. Today, the highly visible Angel Awards--while not the only project of this organization-- are, by far, the largest undertaking of EIM. Excellence in Media stresses that it is a non-profit, non-political, non-sectarian volunteer organization cutting across all demographic strata and all forms of media.